Months before the outbreak of the pandemic, businessman Joe Chora and his wife Heather locked down a cozy mountain home north of Lake Tahoe. The Naperville, Illinois, couple fell in love with the area while on vacation.
Their timing was flawless.
As COVID escalates, they secluded themselves with their son and youngest daughter, staring at starry nights, hiking the vast network of trails, playing golf, skiing, roasting ‘s’mores, and taking a Formula Bowrider 310 for a lake ride.
says Chura, who is now selling his five-bedroom, five-bathroom mountain house for $5.2 million. The 4,008-square-foot campus is located Lahontan, a gated community of golf courses near Truckee, California. His family plans to build a new in clear creek Golf community near Carson City, Nevada.
The couple bought the one-acre property a month before it was to be completed in 2019. Designed by a local architect Nicholas SonderThe cedar-clad home features a 1,400-square-foot extended deck with grill and linear fire pit. Sunset view from the ski slopes at Northstar Resort.
Approaching the house through a long tree-lined driveway, an array of modern packed figures emerge – a new take on a traditional mountain lodge. In the back, the figures support wide overhanging columns built of cedar planks.
The warmth of the outdoor cedar wood, framed by stone, is surrounded by stately pine trees. The woody look inside is enhanced with rustic white oak used for the floors and ceilings.
The three-story, glass-enriched house has four en-suite bedrooms and a bunk room that the Churas carved out of an existing boat garage. Immediately behind the front door is the garage entrance to the house, as well as a mudroom that includes ski lockers and a boot warmer. There is also a lift to the upper floors, also accessible via a modern glass staircase.
At the top of those stairs is a family room, a second master bedroom, and two additional bedrooms. A hall leading to a bunk room. There are additional two-bedroom exit floors, including the second base suite.
The main living area upstairs—an open plan kitchen, dining room, and living room with a fireplace and 15-foot-high vaulted ceiling—”is our favorite space,” Chura says. “It’s what sold the house, along with the unobstructed mountain views.”
The bathrooms and two-story room have heated floors, and the master guest bathroom has a bathtub and rain shower. The kitchen and bathrooms have Caesarstone countertops. The kitchen is serviced by Monogram stainless steel appliances. The garage for 2.5 cars includes a gym. There is also a small garage space for a golf cart.
Lutron interior and exterior lighting and a Sonos sound system are located throughout. The house is sold with room and board furniture and restoration appliances.
Located in the Martis Valley, the 900-acre Lahontan golf community launched in 1998 and now includes an inn, restaurant, spa, tennis courts, fitness center, and other amenities amidst woodland, lakes, and meadows. (The land appears in some episodes of the 1960s TV series Bonanza; the fictional Ponderosa farm overtakes Lake Tahoe.)
The space is set with two Tom Weiskopf courses, a 9-hole Par 3 course and an 18-hole championship course. Weiskopfa 1970s-era championship player nicknamed “The Towering Inferno” because of his 6’3″ height and temperament, died at the age of 79 on August 20, 2022.
About 60% of Lahontan’s 500 home sites are developed.
Recent home sales in Lahontan have ranged between $2.5 million and $5 million; Those on the market range from $2.8 to $6.7 million, according to Tahoe Mountain RealtyAnd the that incorporated the house of Choras. So far, this year’s average home location price per sale has been $626,000.
In August, the Tahoe Truckee real estate market saw an average price of $1,691 million, “an increase of 3% over the same month in 2021 and 40% over 2020,” according to Tahoe Mountain Realty’s monthly market report.
The area has long been considered a haven, something Chora experienced in spades during the pandemic. “We wanted to get our kids more into nature and get them out of their devices,” Chora says of his home purchase.
Born on the East Side of Chicago, Chura began an impressive entrepreneurial career path at a Ford assembly plant where at the age of twenty he fitted door rubber, seat belts, and protection panels on 1998 Ford Taurus cars. Seventy-two cars descended in line every hour, leaving it second to Chura to gather materials. – but also enough time to read a single paragraph of college textbooks at his work station.
One car assembled, one paragraph read. This cumulative time, accumulated during transitions, helped Chora graduate cum laude with a Bachelor’s degree in Business from St. Xavier’s University of Chicago. During his ten years with Ford, he spent the last five in management, also speaking with senior officials and learning the basics of the process.
Chura later founded two disruptive companies that have worked to simplify and enhance car dealerships’ access to the digital market. In 2011 he started launching digital marketing with two partners in his basement, and in 2013 he founded Shura Dealer Inspire. The online car market Cars.com acquired both in 2018 for $165 million. Chura is now Chief Innovation Officer at Car.com.
Along with podcasts and motivational events, the current Chura project launches on October 14, 2022: go brew, a 6000 square foot brewery and event space in Naperville, Illinois. It is expected to produce 3000-5000 barrels of non-alcoholic beer with far fewer calories than the market leaders.
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