Media and entertainment Metaverse, complete with 3D avatars, is no longer out of reach. Today’s companies are building immersive technology solutions at scale to facilitate the future of XR social communication.
In the wake of COVID-19 pandemic, companies are set to reshape the industry with high-tech creativity and ingenuity. These experiences will no longer function like webinars or virtual reality applications, but will bundle virtual spaces with interoperable and interactive content. Concerts, tech shows, events and galleries will always change with the Metaverse.
A closer look at Metaverse Entertainment
In the future, users will access the Metaverse, a unified space that integrates multiple virtual worlds on an interoperable platform. People can connect to the future spatial communication platform with a single framework and protocol similar to Web 2.0.
In terms of technologies, the Metaverse will Enter Artificial Intelligence (AI), Virtual, Augmented, and Mixed Reality (VR/AR/MR), Internet of Things (IoT), and hand and eye tracking tools.
In the entertainment industry, Metaverse has been working and continues to connect audiences in shared virtual spaces via their own or third party headsets and virtual spaces. Meta, Spatial, STYLY, Pico, Lenovo, Varjo and other companies are already building platforms to facilitate this.
It is no longer associated with physical locations, users can access it Volumetric video and real-time 3D content for interaction. Creative dreamers are now using the spatial computing board for their experiments.
Important Use Cases for Metaverse Media
As media and entertainment companies explore the possibilities within the metaverse, there are three main use cases to remember.
VR theme parks
Amusement parks and theme parks have begun integrating virtual reality technologies from HTC VIVE for new attractions. Bush Gardens VirginiaInc., one of the top theme parks in the US, has created an immersive roller coaster ‘The Battle for Eire’ featuring an emerald mask VR headset from the Taiwanese tech giant.
The immersive ride also makes use of real-time 3D (RT3D) content with kinematics to deliver a first-class entertainment experience for visitors.
Concerts
Virtual concerts have been gaining momentum over the past few years, specifically due to COVID-19, but they have shown promising feedback and results. Multiple Metaverse platforms, including Meta Horizon Worlds, Decentraland, Sandbox, Monkey Kingdom, and more recently Hosted huge parties.
BTS, MUSE, Ozzy Osbourne, Justin Bieber, Ariana Grande, Imagine Dragons, Travis Scott, and Steve Aoki have launched metaverse parties. These have drawn thousands into the same immersive spaces for real-time presentations and volumetric 4K video.
VR games
Games are one of the strongest segments of entertainment and media channels. It can be said that it is more profitable than the film industry, Games remained a huge market for content creators. Developed solutions for the gaming industry also led to the creation of serious gaming technologies.
Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are making it easier for Serious gaming technologies. Now, new and veteran companies can take advantage of technologies developed by their predecessors to expand into future metaverse experiences.
With the advent of virtual reality games, Meta Quest competitors such as Valve Index and Pico are now taking over the industry.
Major metaverse platforms like Horizon Worlds, Pico Worlds, STYLY, HTC’s VIVERSE, Epic Games’ Fortnite, Roblox, and others are building the metaverse infrastructure. With it, people can create their own gaming experiences, where developers can create large-scale, sometimes monetized, gaming experiences.
In addition, companies such as unlikely Increase the number of simultaneous players Massive multiplayer technology. These leverage cloud computing, cutting-edge server processing, and AI-powered optimizations to deliver industry-leading gaming solutions to the masses.
Media psychology is the key to user interaction
To deepen user engagement, the metaverse media and entertainment platforms must incorporate new technologies based on user psychology.
This involves a psychological understanding of the human brain accepts Both virtual and physical reality. Also, synesthesia tools blend multiple sensory experiences to enhance immersion for users.
Developers are leveraging media psychology to develop next-generation immersive experiences to deepen them emotional impact on the masses. On the other hand, technologies such as avatar development will create additional realism for game interactions with face tracking.
in addition to, motion capture (mocap) systems from Sony and Vicon will deepen realism for content creators developing characters. This is intended to Democratizing content creation For dedicated studios and small to medium projects at a fraction of the cost of Hollywood studios.
Making forays into the Metaverse media
Several companies are currently investing heavily in XR Entertainment and the Metaverse.
Walt Disney
Disney has it Raised the scope of its metaverse and XR patents To bring immersive experiences to its theme parks. It also aims to add immersive augmented reality-powered content to movies streaming on Disney+ and other platforms.
Also open a file Acceleration program For creators to develop content using the latest Media Empire technology.
Meta platforms
Meta first appeared in several visions of the Metaverse at the 2021 and 2022 Connect events. Company CEO Mark Zuckerberg Metaverse outlined That would allow users to design and play games, attend concerts, socialize, and other scenarios.
Meta Horizon platform launched rivalry With Pico Interactive and others entering the XR market.
Fortnite
Epic Games’ Fortnite subsidiary recently announced $1 billion in funding to build the metaverse infrastructure for creators. she has Build massive gaming experiences For sportswear brands like Timberland, Unilever’s AX deodorant, and Wendy’s.
Telecom operators and networks
Moreover, global carriers such as Verizon, China Mobile, T-Mobile, and EE are starting to expand their networks. This aims to provide massive immersive experiences for American football and basketball matches.
Verizon’s 5G networks supported an AR smartphone experience for the Carolina Panthers in Charlotte, North Carolina. Thousands of people attended the match captive By roaming the AR mascot on the field.
In addition to the Winter Olympics Support received From China Mobile and Nreal AR glasses to provide real-time player stats and digital overlays for the global event.
In the UK, EE has supported football matches with Interactive digital overlays For stats, player introductions and entertaining digital overlays.
Finally, the company has also supported 5G for an award-winning experience in London Central, BBC Earth’s immersive Green Planet experience. Volumetric scanned David Attenborough participated in the exhibition Directing the masses Tour the most biodiverse ecosystems in the world.