For most people, holograms still sound like a relatively futuristic science fiction concept. While movies and books have fueled interest in 3D experiences for years, producing such mixed reality content in real life has proven extremely difficult.
However, the introduction of new development tools, such as Real-Time 3D (RT3D) technologies, as well as next-generation headsets and wearables, means that imaginative 3D experiences are more accessible than ever before. With powerful modeling software and immersive hardware, many companies are already experimenting with holographic experiences for training, entertainment, and marketing.
So, which companies are leading the way into a new era of holographic content? Here are some of the market leaders worth watching in the coming months.
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Responsible for one of the world’s leading holographic meeting and collaboration platforms, Forma Vision offers a new way for mixed teams to access an enhanced sense of presence. The Forma platform allows companies to quickly create their own virtual environments for meetings and interactions, then embed virtual content into physical environments via live broadcasts in real time.
Device agnostic technology is compatible with a range of different devices to ensure that everyone in the workplace can interact with the same 3D imaging tools. With Forma Vision, employees can “teleport” themselves into any environment for more comprehensive discussions.
Accenture, The leading IT consulting company He recently invested in Forma Vision through his Accenture Ventures division and plans to help the company take the next steps in its transformation process. Accenture, as well as other leading companies, has already highlighted the benefits of technology for immersive experiences, metaverse-ready experiences, employee training and conferences.
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Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy. The Unity ecosystem enables business leaders and developers to create powerful immersive experiences using virtual, mixed, and augmented reality content.
Within the Unity platform, companies have access to comprehensive tools for virtual prototyping and commissioning, computational fluid dynamics, and development. Already, leading brands like BMW have started building AR and VR training apps via Unity to help with assembly line management, quality control, and more.
Unity’s powerful RT3D technologies can integrate with a wide variety of other software solutions used in the automotive, aerospace, industrial, and government industries. The Unity ecosystem also gives developers the opportunity to create highly flexible applications and experiences, as well as digital twins that can work seamlessly with existing hardware.
campfire
A relatively new addition to the XR scene, Enter Campfire A comprehensive digital platform for holographic collaboration. The company specializes in holographic technologies for computer-aided design software, which allow developers to create powerful RT3D models, which users can view using innovative smart glasses.
Campfire also has its own headset, which offers exceptional comfort, as well as amazing optical quality, with an extremely wide field of view. Within the Campfire software ecosystem, companies can take advantage of powerful tools to manipulate and explore 3D models without excessive back-end training.
Campfire technologies are also extremely simple to set up and use, with a straightforward design that reduces setup times and provides tremendous reliability. Campfire Studio Console also provides extensive customization options for structures and models created via RT3D technologies.
hypervisin
HYPERVSN is a “vegan” asset builder, trusted by approximately 25% of the Fortune 500 for creating RT3D stereoscopic experiences. The company supports companies in creating 3D displays and experiences for events, retail and marketing requirements.
HYPERVSN’s comprehensive software suite allows users to securely control and manage both 3D content and hardware in one location, while accessing a suite of valuable tools for developers. Users can create entire 3D content libraries to deliver holographic experiences through the cloud. There is also a mobile app available to manage playlists in real time.
3D Studio supports people without specific design skills through the use of pre-made templates and assets. The all-in-one system can integrate with a range of existing software tools and hardware. HYPERVSN also has dedicated 3D rendering options for businesses looking for hardware solutions.
Holoxica
Holoxica is a digital disruption brand known for producing a range of looking-glass displays for 3D content, as well as software solutions for RT3D developers. The company recently introduced its new HoloPresence solution, which promises full duplex 3D video conferencing capabilities through broadband or 5G connections.
The brand has invested in significant research and development to take its 3D technology to the next level, providing developers with access to tools to create human digital twins and even holographic experiences that don’t require the use of smart glasses.
Holoxica offers fully managed services to companies looking to build their holographic experiences from scratch. In addition, the Foundation is also creating its own light field processors to help project holographic images into existing spaces.
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Founded in 2017, VividQ has been investing in the holographic content and RT3D scene for some time, producing a suite of solutions for companies taking the next step in their XR journey. The company has its own developer groups for different use cases. Businesses have access to holographic LCD kits, wearable kits, and even car packages.
Alongside the latest hardware, such as the Alpha Optical Engine Demonstrator, the VividQ team has also produced a powerful SDK solution that allows companies to bring their RT3D solutions to the virtual scene from virtually any environment.
Companies can use an all-in-one platform to build, render, and synchronize stereo imaging tools, with pre-built support for Stereolab and Unity hardware. There are even tools that allow software-based visual corrections to improve image quality.
The rise of RT3D holography
As RT3D and mixed reality technologies continue to generate more excitement in the immersive landscape, the demand for new solutions will only increase. Already, brands like Microsoft, Nvidia, and Meta are also investing in their holographic solutions in the form of new hardware, development platforms, and creation tools.