Why Artha and Fairfax Coaching Club Adopt Design as Experience Basis

Do you remember the old days of going to the gym? Rubber floor? Striped mirrors everywhere and smelly locker rooms that remind you of high school gym class? In a place like Los Angeles, where aesthetics is everything, design has become central to the experience. “Big gyms, as we know them, are fading out, and boutique gyms are definitely on top. After Covid, it’s becoming clear that people are looking to spend their time in smaller, more intimate spaces where you don’t share a room with hundreds of people at once and where you know things are Well preserved,” says Shehab Somar CPT, Owner and Founder Fairfax Training Club.

In order to attract members, it is necessary to establish fitness and wellness facilities where people are looking to go. “You want to create an environment in which your customers want to spend their time. There is a lot of competition in the fitness and wellness space, especially in Los Angeles. It is essential to differentiate yourself from other facilities, which can be achieved with the interior design and the aura you create,” he says. .

“It also comes down to the brand and the experience,” according to Priyanka Khanna, co-founder of patrimony, a private fitness and wellness club in West Hollywood with a location in Studio City soon. Artha recently expanded its flagship range from 5,080 to 6,805 square feet. “Good design is not a standard in most health facilities, especially at our price. In fact, they are usually very poor. We have made sure that good design is the norm at Artha. We feel that the right space provides the right energy. The right energy becomes favorable for the mind to detach from the world.” focus on the inward, relax and be ready for the activity at hand,” she says.

It’s all about feeling

Commissioned by Artha Architecture, Interior nelson global to implement its vision. As an upscale members club (although day passes are currently available for purchase), their goal is to organize an environment conducive to wellness and provide a pause away from the chaos of the city. While Artha’s original yoga studio seated only 24 members, the classes were so popular that it almost became a very intimate space. Part of the renovation was to expand the room to fit 40 people.

However, a major concern Artha’s executive team had with the expansion was how facilitating more people in the studio could change the ambiance of the space. Fortunately, they were able to address this issue through design. “During the new construction, the perimeter of the sanctuary has been fenced with noise-canceling panels. This ensures that once you enter, you feel like you have already entered the sanctuary as it blocks the noise from Sunset Street.”

This also means changing the original floor plan. “The yoga room and locker rooms have been pulled to the front, just behind the lobby. This eliminates 20 to 30 yogis passing through the pontoon, sauna and treatment rooms, disturbing members and guests undergoing treatments and treatments,” Khanna. “Protecting the experience was our priority.”

Another reason for this is that privacy and exclusivity are essential to creating the right mood for members and guests alike. “Because the entire sanctuary is by invitation only, it feels very private. Unless you want to, you won’t encounter many people. It’s an uplifting experience at Artha and we want our members to feel like they’re in a special spiritual place. A haven. The colors are intentionally dark and soothing. To promote balance and serenity,” she explains.

An additional part of the renovation was the addition of seven more infrared photovoltaic saunas, tripling the capacity. These relaxation spaces are among the most popular offerings at Artha. Artha also offers massages, an intimately lit floating tank with large suites featuring private showers and dressing areas, as well as cryotherapy rooms and facials.

While good design is part of the experience at Artha, design is not Experience. “There are many instances where you are in a place and you feel comfortable, but you can’t define that for any particular reason. This is a good design,” Khanna says. “Many different small design elements come together in harmony to make this space feel cozy. Different colors, textures and shapes come together to enhance it.” [our offerings]. It is important for the client to feel welcome, comfortable and willing to be in our space. Design plays a role in all of these factors.”

Modern Emotions Club House

With a design concept inspired by the Fairfax district of West Hollywood, the Fairfax Training Club spans over 2,500 square feet over two floors in the Westwood neighborhood. While he did not hire an interior designer, Sommer and his team brilliantly implemented his vision.

It was a long creative process to turn the concept into reality. We used concrete and wood to keep the tones neutral, giving the space a minimalist feel while still maintaining its unique character. We chose sleek, clean, and modern finishes before installing the best fitness equipment upstairs and downstairs,” he says. “As a former retail space, implementing the changes we needed for a cohesive fitness environment was very challenging. However, we achieved the desired result through careful planning and attention to detail.”

Most of the furniture in the entrance and back hall of the space is custom built. However, additional items were obtained from CB2, West Elm, and antique stores. “The decorative items came from boxing stores, the House of Spoils, and some custom stuff,” Somer says.

With a great club atmosphere, it feels like a place to find a community more than a typical gym.

“Design is an underrated vital aspect of fitness and fitness. It contributes to your clients’ success. Gyms can intimidate people, so it’s essential to create a space where your clients want to spend their time and feel good about their time. I wanted the Fairfax Training Club to feel like Luxurious living room.

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